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Key Takeaways Brace yourselves, fellow marketers — 2025 is just around the corner, and it’s time to revamp your digital marketing strategy to crush the next year.   Setting ambitious yet attainable marketing goals isn’t just smart; it’s non-negotiable if we want our efforts to translate into real, bankable success. Did you know that 61% of marketers with a documented

Key Takeaways  Imagine you’re at the helm of your business’s digital marketing ship, navigating the vast ocean of the internet. You have two powerful tools at your disposal: Google Ads and SEO.   Individually, they’re like the wind in your sails and the current beneath your boat, each propelling you forward. But together, they create a synergy

Key Takeaways  Is SEO dead?  The rise of large language models like ChatGPT has led many to raise that very question.  The short answer? No.  But the game has certainly changed.  As AI continues to reshape the SEO space, understanding how to leverage SEO for large language models and generative engines is crucial for marketers who want to stay ahead of

Key Takeaways  Welcome to the wild world of B2B influencer marketing, where the stakes are high, the jargon is thick, and the rewards are sweeter than a double-shot espresso on a Monday morning.  While B2C influencer campaigns might grab the headlines with glamorous Reels and TikToks, B2B influencer marketing is quietly making waves in the

The Quick Version In a surprising turn of events, Google has begun including AI Overviews (AIO) in Incognito searches, or when users are not signed into a Google account, marking a significant shift in their approach to search results. This development has far-reaching implications for SEO professionals, users, and the future of search itself. Let’s