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A Custom Digital Marketing Strategy Is No Longer a Nice-to-Have

In times of trouble and during economic downturns, digital marketing can provide your brand with much-needed cost-effective strategies to stay relevant and competitive. Digital marketing relies on digital channels like social media and search engine optimization (SEO), which carry a greater likelihood of conversion. In fact, studies have found that businesses that invest in SEO see an average […]

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Digital Marketing in the Age of AI: Strategies for Sustained Relevance and Growth

AI has evolved beyond a futuristic concept — it’s here to stay, revolutionizing the digital landscape and becoming an integral component across various industries. As new tools and capabilities emerge daily, AI companies face the challenge of staying relevant to their clients. This is where AI digital marketing strategies play a vital role. These strategies

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Google’s AI Evolution: How You Can Use It to Your Advantage

In the ever-evolving world of advertising, change is the only constant. Just as the industry adapted to the mobile revolution, a new wave of transformation has arrived, fueled by the remarkable power of AI. With its potential to revolutionize marketing strategies, AI is set to redefine the way businesses connect with their audiences. Serving as

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Amazon Not Highlighting Your Products? Your Store Might Be CRaP

In the highly competitive world of online retail, Amazon stands as a dominant force. With millions of products available on the platform, optimized Amazon pricing is essential for brands to ensure their products receive adequate visibility and prominence. However, brands that fail to meet these optimization standards often find themselves falling into CRaP. In Amazon’s ecosystem, the dreaded

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Amazon Prime Big Deal Days: 2023 Recap and Insights for Fall

This year brings an unprecedented opportunity with two Amazon Prime Day events. However, Amazon’s fall Prime Big Deal Days aren’t just another sale — they’re an opportunity to strategically navigate the digital marketplace and redefine your brand’s success on Amazon. By leveraging insights from recent Amazon Prime Day results and crafting essential strategies, you can position your business

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