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AI is everywhere. At every turn, someone is talking about how artificial intelligence is upending this industry or that — and content marketing is no exception. About 44% of marketers have used AI in content production. This is an exciting trend, as AI is poised to help marketers streamline their workflow and ramp up productivity. But be […]

As of July 1, 2023, Google is officially ending Universal Analytics. If you’ve been a Google Universal Analytics user for a while, or if you just try to keep up with everything happening in the industry, you probably knew that already. But what you might not know is how to make the most of Google Analytics

By its very nature, content marketing is a long-term investment. This makes it a natural fit for B2B companies with extended sales cycles of weeks, months, or even years. But content marketing is just as valuable for fast-moving B2C e-commerce companies. Unfortunately, though, many B2C sellers have succumbed to the false belief that an e-commerce content

3 Steps to Increase Conversion Rates Given the growing number of digital touchpoints between you and your consumers, it’s critical to take full advantage of all your available tools. One of the most effective tools that we have in our toolbelt as marketers is the contact form. While the contact form is seemingly simple, it

Content marketing is a strategy best served over the long term. A long-term strategy brings together many elements associated with a higher success rate: consistency, investment, and experimentation, to name a few. To achieve the best possible content marketing ROI, you will need a commitment to developing the value of content marketing over time. To show

In the ever-evolving world of advertising, change is the only constant. Just as the industry adapted to the mobile revolution, a new wave of transformation has arrived, fueled by the remarkable power of AI. With its potential to revolutionize marketing strategies, AI is set to redefine the way businesses connect with their audiences. Serving as

In the highly competitive world of online retail, Amazon stands as a dominant force. With millions of products available on the platform, optimized Amazon pricing is essential for brands to ensure their products receive adequate visibility and prominence. However, brands that fail to meet these optimization standards often find themselves falling into CRaP. In Amazon’s ecosystem, the dreaded

This year brings an unprecedented opportunity with two Amazon Prime Day events. However, Amazon’s fall Prime Big Deal Days aren’t just another sale — they’re an opportunity to strategically navigate the digital marketplace and redefine your brand’s success on Amazon. By leveraging insights from recent Amazon Prime Day results and crafting essential strategies, you can position your business

In the ever-evolving landscape of search engine algorithm trends, staying ahead of the curve is essential to ensuring optimal search engine visibility. Enter TW-BERT, a groundbreaking innovation that promises to redefine how search engines interpret and rank queries. If you’ve been intrigued by the latest buzz around the Google BERT update and its impact on

Marketers often find themselves in a curious situation: They can see that a particular keyword has a high monthly search volume and a relatively low keyword difficulty. This match should provide a great SEO content opportunity for a company, yet leaders or subject matter experts just don’t want to use that word. Why does this happen? While