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Understanding paid media and its evolving role in digital marketing is crucial to any successful marketing strategy mix, and it’s increasingly evident that a well-planned, paid media strategy is critical for brands to amplify their visibility and approach their target audience effectively. In simple terms, paid media is any form of advertising or promotion you pay […]

If you’ve never heard of the e-commerce giant’s recent foray into Instagram-style social media feeds, you may be asking: What are Amazon Posts? Fortunately, the concept is quite simple. Imagine having the visual appeal and engagement of social media integrated directly into your Amazon shopping experience — that’s Amazon Posts in a nutshell. Amazon Posts is a

Blogging is a simple word that holds incredible power. But it’s often misunderstood. While we’ve welcomed the digital age with open arms in some ways, understanding the authentic value of blogging has been a journey shrouded in myths. “Just posting on my website is enough.” “No one reads blog posts, so why bother?” “If I

When SEO strategy comes up, people’s minds immediately go to on-site content. But optimization is an opportunity to align every element of your content marketing strategy around a collection of phrases that define your company, educate your audience at every turn, and advance your content marketing and overall business goals. For LaunchCode, a client of ours since 2017,

What Is Predictive AI? Predictive AI analyzes patterns in historical data to make predictions about the future. Also referred to as predictive analytics, predictive AI determines which — if any — patterns are likely to reemerge so you can make informed, data-driven decisions. Take a retail business. They might use predictive AI to analyze past

Amazon’s dominance in the e-commerce landscape is unquestionable. With the platform attracting billions of visits monthly and most consumers admitting to being more likely to buy from Amazon than other sites, ranking high in Amazon’s search results is vital. Yet many Amazon sellers wonder exactly how to improve Amazon search rankings or how to drive external traffic to Amazon

Struggling to reach your target audience with your Google Ads can be incredibly frustrating. Although not seeing positive results can be a letdown, you are not alone. Many people struggle with having low Quality Score Google Ads that prevent them front-ranking optimally. Unfortunately, having great ads is not always enough. To fully maximize the success of

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In today’s competitive online realm, your product’s appearance is the heart and soul of your brand’s story. Imagine your Amazon listing as a virtual storefront and your visuals as the enticing window display that entices customers to come inside. High-quality images and engaging videos aren’t just icing on the cake; they’re your brand’s ambassadors, carrying

Link building is a strategy that involves earning backlinks pointing back to your website from other sites. What are backlinks? They’re simply hyperlinks that lead to your website from other sites. Backlinks are important because when other high-quality websites link to yours, search engines see it as a vote of confidence and will often give your rankings