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Digital marketing strategies are dynamic, and trends are ever-changing. Even so, one principle remains constant: Your audience is king. The success of any digital marketing campaign depends on how effectively you can both reach and connect with your customers. If your audience doesn’t connect with your message, even the most intricately designed campaign can fall flat. So, how […]

It’s safe to say that ChatGPT has captured the public’s attention. OpenAI’s generative AI tool eclipsed 100 million users within only two months, making it the fastest-growing consumer app in history. With that number now at 180 million, ChatGPT is charging toward its next scaling plateau.   This week, OpenAI hosted DevDay to update industry experts and provide a peek into what’s on

In a world driven by data, Google Analytics is a marketer’s best friend. Google Analytics 4 (GA4) is a new, revamped version of the platform that offers more comprehensive insights into user behavior. It offers advanced event tracking, custom reports, and real-time data. One of the many advantages of GA4 is its user-centric approach. Unlike previous versions,

The purpose of brand guidelines is to establish a foundation for how your brand will present itself across all touchpoints. How will it look on digital channels? How will it act offline? How will its representatives treat customers and each other?  What do brand guidelines include? What goes into brand guidelines typically involves elements such

OpenAI, the creator of ChatGPT, announced an early demo of the generative AI tool this time last year, and within five days, over a million users had tried it. In the first year of its existence, ChatGPT has achieved a lot. Most notable is the level of notoriety that had never before been seen with an

There are no textbooks that will help you learn influencer marketing from scratch and more than enough people who will pretend they know all about it. So where should you start understanding this new(ish) marketing tactic and what it means for you? Let’s start at the very beginning. What Is Influencer Marketing, and Why Does

Picture content strategy and PR in battle. In your mind, are they going toe-to-toe? Or are they hotfooting it together to share a big victory? Too often, people assume that developing a content strategy and landing media placements are siloed approaches. However, they’re far more successful when they work in tandem. That way, your company can

In a world overflowing with influencers and self-proclaimed experts, it’s essential to navigate the digital landscape with purpose. Have you ever wondered what sets those with genuine thought leadership skills apart from those who merely bask in the online limelight? Here’s a startling statistic that underscores the importance of genuine thought leadership, especially in these

The Bottom Line Building high-quality backlinks is one of the best things you can do to improve your website’s SEO ranking and drive organic traffic. To do so effectively, though, it’s imperative to have a reliable link building outreach strategy in place. What Is Link Building? Links on external websites that direct people to your site are called backlinks.