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Email marketing is an invaluable tool for any business looking to drive sales and generate leads. In fact, 64% of small businesses rely on email marketing to connect with customers. And with the introduction of artificial intelligence tools, email marketing campaigns can be even more powerful than ever before, drive higher levels of engagement, and provide valuable insights […]

In the realm of business, think of your marketing analytics reporting as a detailed map that guides you through the complexities of your company’s operations. These reports provide a comprehensive overview of the activities within your business, each segment crucial for its overall health and progress. Key performance indicators (KPIs) stand out as critical beacons, guiding your

Elevating your brand’s presence is a journey that involves not only clever marketing or close customer relationships, but also a deep dive into the world of employee engagement. You might be surprised to learn that the level of enthusiasm — or lack thereof — from your team members often marks the line between businesses that

Reaching the forefront of a crowded marketplace is a goal digital businesses strive for, aiming to grasp the attention of users browsing online. However, reaching the top spot in search rankings requires understanding the nuances of the platform your business is appearing on, whether it be the web or in app stores.    App store optimization

AI is enjoying a breakout moment. Although AI technologies have been on the market for a while now, they’ve exploded in the past couple years. From generative AI solutions like ChatGPT (the fastest-growing app ever) to open-source AI software, AI is everywhere. And the technology is ready to transform your company far beyond your IT and customer-facing

The Prosper Show has long been a cornerstone event for e-commerce professionals who want to expand their knowledge, network with industry leaders, and discover the latest trends shaping the world of online retail.  For those of you who missed it — or for those who want to relive the excitement — let’s touch on five

The Quick Version Influencer marketing has exploded into a whopping $24 billion industry, and it’s easy to see why: It’s all about making genuine connections in a digital world that craves authenticity. This powerhouse strategy leverages the kind of trust and relatability that influencers have with their followers, turning what could be just another ad into

How did we get here? How did marketing shift from a traditional, relatively linear path into an era of rapid-fire changes? This is a good question that can be more easily understood by looking at the evolution of the broader marketing world. By exploring the phenomenal leaps that marketing has made in barely two generations,

So you want to see more results from content marketing?  Your very first thought might be that you need to create more content. But what if I told you there’s a way to generate results without having to create new content from scratch?  As Salma Jafri said, “Create less, promote more.”  Enter content repurposing.  What is

Forget the standard fare of digital summits; Google Marketing Live isn’t just another event on the calendar. Held in Mountain View, California, this gathering is where Google, offers a sneak peek at the future of advertising. Here, marketing leaders converge to decode the next chapter of digital improvements, innovations, and strategies — a must-attend for