Blog

Digital marketing isn’t just about crunching numbers and strategizing in a vacuum. At Intero Digital, we’re into digging deeper. We’re curious about what really moves the needle for small and mid-market businesses.   The tricky part is that success is a moving target, so finding the silver bullet is like chasing the end of a rainbow.  (In my […]

Key Takeaways Mastering an effective SEO campaign strategy involves more than just choosing keywords and crafting metadata. It requires expertise to recognize shifts in SEO metrics and industry know-how to develop a sound strategy that can adapt and evolve alongside the ever-changing digital landscape. Measure SEO’s Impact A successful SEO campaign starts with clear benchmarks. Identifying key performance indicators lays the

Key Takeaways Welcome to the latest episode of “Keeping Up With the Google-Joneses,” where we dive into the nitty-gritty of search engine trends. Today, we’re exploring the evolution from semantic search to conversational search. Spoiler alert: It’s not a battle. It’s a beautiful transition that’s changing the way we search. Here’s a stat to start with: Over 50% of the global population uses voice search daily. If that doesn’t underscore the rise of conversational search, I don’t know

Key Takeaways Nailing your omni-channel marketing strategy isn’t just a competitive edge — it’s your ticket to increased sales, customer retention, and customer satisfaction. In fact, marketers using three or more channels in a campaign earn a 494% higher order rate than those using only one channel. The message is crystal-clear: Integrating your cross-channel efforts — both online and

Key Takeaways:   Forget the old ways of SEO. AI is here to shake things up, and generative engine optimization (GEO) is leading the charge. This approach is transforming how businesses and consumers connect online, making interactions smoother, smarter, and more meaningful.  What Is Generative Engine Optimization? GEO is an advanced strategy that’s focused on crafting and optimizing content for AI-driven search engines, also known as generative engines (GEs).

Key Takeaways  Ready to shake up your e-commerce game? Enter the dynamic duo of influencer marketing and Amazon. If you’re a digital marketing pro, you know this isn’t just another passing fad — it’s a game changer in how we approach online sales.  At the heart of this strategy is the powerful combo of influencer

Key Takeaways Amazon has been a game changer for sellers worldwide. With its vast reach and sophisticated logistics network, it offers unparalleled opportunities to reach a global customer base. However, the cost of doing business on Amazon is not static. Seller fees, encompassing referral fees, Fulfillment by Amazon (FBA) fees, storage fees, and other costs

Amazon Seller Central is the web interface used by brands and merchants to market and sell their products directly to Amazon’s customers.   If you’re an Amazon seller, knowing how to log in to your Amazon seller account is fundamental. And setting the right Amazon user permissions is pivotal for safeguarding your account and making sure your

Key Takeaways Brace yourselves, fellow marketers — 2025 is just around the corner, and it’s time to revamp your digital marketing strategy to crush the next year.   Setting ambitious yet attainable marketing goals isn’t just smart; it’s non-negotiable if we want our efforts to translate into real, bankable success. Did you know that 61% of marketers with a documented

Key Takeaways  Imagine you’re at the helm of your business’s digital marketing ship, navigating the vast ocean of the internet. You have two powerful tools at your disposal: Google Ads and SEO.   Individually, they’re like the wind in your sails and the current beneath your boat, each propelling you forward. But together, they create a synergy