Brand Overview
In this unique case study, Intero Digital is in the spotlight in a Google-published case study for their new AI technology, auto-applied recommendations.
Intero Digital tested and adopted Google’s auto-applied recommendations, seeing improvements in efficiency and better lower-funnel performance for client accounts.
In addition, Intero Digital’s optimization score is nearly 100% at all times and Google has even mentioned their agency teams globally are referring to Intero Digital as ‘the thought leader in the SEM industry.
Objective
To leverage AI technology to automate low-level tasks, identify opportunities, and improve overall client performance.
Strategy
AI has always been something our agency has been very excited about. We have tested many different AI solutions for all facets of our businesses, but are very cautious when it comes to client performance. We have tested AI solutions for paid media accounts in the past, and while it was something we knew would be powerful in the future, the technology just wasn’t where it needed to be – until we were approached by Google about auto-applied recommendations. Our team tested Google auto-applied recommendations for months on select accounts and now has fully adopted the technology.
Results
What we found was astounding. There was a significant reduction in our teams’ hours spent on low-level optimizations. After tracking, we found we were saving up to 2-3 hours per person, per week! Our team could then reinvest that time into high-level strategy, problem-solving, and more client interaction. As a combined effect, we saw boosts in paid media performance for client accounts with Google Auto-Applied Recommendations.