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Redefining Search Relevance With the Google TW-BERT Framework

In the ever-evolving landscape of search engine algorithm trends, staying ahead of the curve is essential to ensuring optimal search engine visibility. Enter TW-BERT, a groundbreaking innovation that promises to redefine how search engines interpret and rank queries. If you’ve been intrigued by the latest buzz around the Google BERT update and its impact on

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Paid Media Playbook: Tools to Improve CPA Marketing Strategy

Understanding paid media and its evolving role in digital marketing is crucial to any successful marketing strategy mix, and it’s increasingly evident that a well-planned, paid media strategy is critical for brands to amplify their visibility and approach their target audience effectively. In simple terms, paid media is any form of advertising or promotion you pay

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Maximizing Amazon Posts: Strategy, Benefits & Best Practices

If you’ve never heard of the e-commerce giant’s recent foray into Instagram-style social media feeds, you may be asking: What are Amazon Posts? Fortunately, the concept is quite simple. Imagine having the visual appeal and engagement of social media integrated directly into your Amazon shopping experience — that’s Amazon Posts in a nutshell. Amazon Posts is a

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How We Helped LaunchCode Boost Keyword Rankings With SEO Guest Posts

When SEO strategy comes up, people’s minds immediately go to on-site content. But optimization is an opportunity to align every element of your content marketing strategy around a collection of phrases that define your company, educate your audience at every turn, and advance your content marketing and overall business goals. For LaunchCode, a client of ours since 2017,

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Predictive AI for SEO: Tools to Improve Your Marketing Analytics

What Is Predictive AI? Predictive AI analyzes patterns in historical data to make predictions about the future. Also referred to as predictive analytics, predictive AI determines which — if any — patterns are likely to reemerge so you can make informed, data-driven decisions. Take a retail business. They might use predictive AI to analyze past

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How to Drive External Traffic to Your Amazon Store Listings

Amazon’s dominance in the e-commerce landscape is unquestionable. With the platform attracting billions of visits monthly and most consumers admitting to being more likely to buy from Amazon than other sites, ranking high in Amazon’s search results is vital. Yet many Amazon sellers wonder exactly how to improve Amazon search rankings or how to drive external traffic to Amazon

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How to Budget for Your 2024 Content Marketing Strategy

It’s happening, people! It’s officially budgeting season. Lorem ipsum dolor sit amet, conse ctetuer adipiscing elit, sed diam nonum nibhie euismod. Facilisis at vero eros et . Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna liqua. Ut enim ad minim veniam quis nostrud exercitation ullamco

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