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Email marketing is an invaluable tool for any business looking to drive sales and generate leads. In fact, 64% of small businesses rely on email marketing to connect with customers. And with the introduction of artificial intelligence tools, email marketing campaigns can be even more powerful than ever before, drive higher levels of engagement, and provide valuable insights

In the realm of business, think of your marketing analytics reporting as a detailed map that guides you through the complexities of your company’s operations. These reports provide a comprehensive overview of the activities within your business, each segment crucial for its overall health and progress. Key performance indicators (KPIs) stand out as critical beacons, guiding your

Elevating your brand’s presence is a journey that involves not only clever marketing or close customer relationships, but also a deep dive into the world of employee engagement. You might be surprised to learn that the level of enthusiasm — or lack thereof — from your team members often marks the line between businesses that

Reaching the forefront of a crowded marketplace is a goal digital businesses strive for, aiming to grasp the attention of users browsing online. However, reaching the top spot in search rankings requires understanding the nuances of the platform your business is appearing on, whether it be the web or in app stores.    App store optimization